Founder Reps: The 90-Day Leadership Sprint

One quarter. One mission. One upgrade in how you lead.


You don’t need another book, podcast, or hour-long coaching call.

You need a single sprint with focused reps and a founder holding you to them. Clear guidance, real accountability, and small actions that build new habits.

Casey Smith - Founder Reps

Founder Reps is For You If…

You’re the decision bottleneck

Your team is strong, but everything runs through you. You want decisions to move without you being in every thread.

Your stress affects how you lead

You’re not “angry,” but under load, your tone gets sharper, patience gets shorter, and it costs you trust and clarity.

You want one focused upgrade

You don’t want a self-improvement hobby. You want to change one behavior in 90 days, through reps and accountability.

How It Works

Why Founder Reps Exists

The Problem

After over a decade advising founders and three years running Hampton groups, I kept seeing the same pattern: sharp leaders who know what to do, but get stuck in the same habits. Founder Reps is the system I built to break that cycle. One behavior at a time.

By the time founders come to me, the symptoms look different, but the pattern is the same:

  • Pressure shows up in tone, timing, and trust.
  • Decisions slow down as the company grows.
  • Teams hesitate instead of taking initiative.

Why Me

I’m a founder first. I’ve built and exited businesses in e-commerce, finance, and SaaS, and spent 25 years inside startups, corporate leadership, and investing.

I work with founders and operators on real problems. Capital decisions, hiring pressure, incentives, automation bottlenecks, and client fires all shape how leaders show up.

This isn’t executive coaching. It’s founder-to-founder advisory grounded in behavior, feedback, and real operating context.

What You’ll Gain

Clearer decisions, faster momentum, and leadership habits that stick.

Fewer bottlenecks and faster decisions, so you can trust your team and step out of the weeds.

Clearer direction, fewer mistakes, and conversations that stay calm instead of spiraling.

Habits that reduce fires, build trust, and let the company grow without costing you more of yourself.

Is Founder Reps for you? Text me and let’s set up a time to talk.